Adverse Advertising Exploiting Girls’ Body Concerns

Have you seen this?  In the Netherlands, Fitness First,  a large privately owned health club group, decided to make an interactive advertisement as a push to get more people in the gym.  What do you think? Barbaric and body bashing or necessary to make people more aware of their weight (as if they already aren’t???).

fitness first

As you “weight” for the bus, you find you are actually sitting on a public scale that displays your weight for all to see.

Would this make you want to join the gym?  Think we need one of these on every street corner in America? Horrified? Humored? Weigh in.

Dr. Robyn Silverman signature


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